Summary
Hi Touch functioned as a video shopping platform that embeds directly into a retailer's website. Customers could book appointments with sales associates for styling sessions, enabling them to explore the retail site together via video—all within the retailer's online space.
Teamwork Commerce acquired ZipCam to incorporate their embedded video technology for the project.
By booking a video session, shoppers can receive personalized styling advice, ask questions, and explore product options side-by-side with an expert. The co-browsing feature allows both the customer and the associate to navigate the retailer’s website together, making it easier to find the perfect items, compare options, and complete purchases seamlessly.
The admin experience allows retail associates to efficiently manage video shopping sessions. From this centralized platform, associates can schedule and oversee upcoming appointments, track session history, and access customer profiles for personalized service.
Customer User Flow
Staff User Flow
Despite its innovative approach, Hi-Touch struggled to achieve product-market fit. While the concept of combining video shopping with co-browsing was appealing, retailers were not willing to pay for the online experience.